03 July 2024
Article published by: wxie
Date of publication: 03 July 2024
Thank you, TMD.
Dear Fellow Toastmasters: Dear Leaders:
I can see that you have already had a great morning. Yet there is more to come. Let me ask you one question.
How many of you want your clubs to be successful clubs? Please raise your hands if you want.
Great! Please put down your hands. Thanks to those who raised hands, I have trust in you, and your clubs will be distinguished clubs. For those who did not raise hands, now is the time for you, now are the moments of truth for you.
In the following 20 minutes, we will learn and practice together the great tool of making a distinguished club. It is Moments of Truth.
The term ‘Moment of Truth’ was coined by Jan Carlzon. In 1981, when Jan Carlzon became the CEO of the Scandinavian SAS Airlines.the company was a problem-ridden Airline, almost bankrupt. Well before he left the company in 1994, Carlzon turned the airline around.
In 1987, Mr. Jan Carlzon wrote a famous book called Moments of Truth. He used the term to mean those moments in which important brand impressions are formed and where there is significant opportunity for good or bad impressions to be made.
This term becomes a powerful tool in achieving excellence.
In Toastmasters, we define the MOT as
A moment of truth is an episode where a person comes in contact with any aspect of the Toastmasters experience and forms an impression of a club’s quality and service.
This sounds abstract. To make it clear, we have the following Moments of Truth for our clubs.
First impressions
Membership orientation
Fellowship, variety, and communication
Program planning and meeting organization
Membership strength
Achievement recognition
Each of the have many concrete moments to let you make your actions. For example, here is my story.
In 2021, when I first became a club officer. I didn’t know MOT. However, I remembered that I had not found our club in the Toastmasters website.
Raise your hands if know how to find a club in the Toastmasters website.
Apparently, our club failed one of moments of truth. So the first thing I did was correct the address and contact information of Yu-Life club in Toastmasters website.
I received several phone calls after this change and we got new visitors.
That’s the power of Moments of Truth.
Now is the time. Now is the Moments of Truth.
Each table head comes to me and gets one piece of paper here. There are many items on the paper. You can discuss with your tablemates and select one item that you want to improve and design some examples.
Each table will have 1 minutes to show their example on the stage.
Dear club leaders, Moments of Truth is the secret of achieving distinguished club. Please make good use of it because You never get a second chance to make a first impression.
Thank you.
Markdown file for this page: https://wxie.codeberg.page/speeches/speech/moments_of_truth.md
Subscribe to RSS for this site
This HTML page was generated by the Untitled Static Site Generator.